What we do
Wavemaker is a proud part of WPP Media. Our range of products and services has been built with a single aim – to positively provoke growth for clients. As part of WPP and WPP Media, we are continually developing our global and local offering to deliver growth in a fast-changing consumer world.
Audience & Demand Strategy
We identify the audiences where your growth exists and how to capture them. Mapping audience demand, behavior and intent across channels, platforms and moments.
Audience segmentation and growth opportunity mapping
Demand identification across search, social, retail and emerging platforms
Cultural and behavioral insight development
Journey and touchpoint mapping across the full funnel
Category and competitor landscape analysis
Media Strategy & Planning
We develop bold, forward-looking media strategies designed to challenge convention and create sustained growth for your brand.
Integrated brand and performance strategy
Channel and investment planning
Communications and connections planning
Scenario modelling and forecasting
Market-specific and global strategy alignment
Media Buying & Activation
We deliver media campaigns at speed and scale. Activating across every channel whilst ensuring transparency, accountability and activations built around quality, attention and effectiveness.
Cross-channel media buying (online and offline)
Global scale with local market execution
Direct partnerships with platforms, publishers and media owners
Campaign trafficking, delivery and optimization
Governance, compliance and transparency controls
Programmatic & Data‑Driven Media
Privacy‑first, responsible programmatic using trusted data and intelligent real time optimizations.
Programmatic media buying across formats and channels
Audience targeting using first-party and privacy-safe data
AI-assisted bidding and optimization strategies
Data integration across platforms and ecosystems
Continuous test-and-learn frameworks
Total Search, Paid Search & Paid Social Media
We treat search as a connected system. Capturing intent wherever it happens across engines, platforms, marketplaces and AI-driven environments.
Integrated paid, organic and retail search strategy
Social and platform-led discovery (e.g. TikTok, YouTube, marketplaces)
Search across AI and generative platforms
Feed, content and Search Engine Result Page (SERP) optimisation
Search performance measurement beyond clicks (visibility, share, presence)
Performance Marketing
Driving measurable growth today while protecting brand value for tomorrow. Delivered through continuous experimentation, optimisation and performance-led activation.
Full-funnel performance strategy and execution
Cross-channel performance optimisation
Testing and experimentation frameworks
Budget allocation and efficiency optimisation
Conversion-led campaign management
Conversion & Journey Optimisation
Connecting media to real commercial outcomes across retail and commerce ecosystems. Turning attention into action by improving customer journeys, reducing friction and increasing conversion at every stage.
Conversion rate optimization (CRO)
User journey and experience mapping
Landing page and funnel optimization
A/B and multivariate testing UX and behavioral analysis
Cross-channel journey orchestration (web, search, social and commerce)
Conversion tracking and performance optimization
Optimization across retail and marketplace environments
Data, Analytics & Measurement
Clear measurement frameworks that link media investment to real business impact.
Measurement strategy and framework design
Marketing Mix Modelling (MMM) and attribution
Incrementality testing and experimentation
Real-time performance dashboards and reporting
Business outcome measurement and forecasting
AI‑Enabled Media Delivery & Open Intelligence
We power our media services with predictive intelligence and AI-driven workflows—enabling faster decisions, smarter optimization and scalable growth.
Predictive modelling and audience intelligence
AI-powered planning and optimisation workflows
Privacy-first data collaboration
Automation of campaign delivery and reporting
Integration with WPP Open, Open Intelligence and proprietary tools
Audience & Demand Strategy
We identify the audiences where your growth exists and how to capture them. Mapping audience demand, behavior and intent across channels, platforms and moments.
Audience segmentation and growth opportunity mapping
Demand identification across search, social, retail and emerging platforms
Cultural and behavioral insight development
Journey and touchpoint mapping across the full funnel
Category and competitor landscape analysis
Media Strategy & Planning
We develop bold, forward-looking media strategies designed to challenge convention and create sustained growth for your brand.
Integrated brand and performance strategy
Channel and investment planning
Communications and connections planning
Scenario modelling and forecasting
Market-specific and global strategy alignment
Media Buying & Activation
We deliver media campaigns at speed and scale. Activating across every channel whilst ensuring transparency, accountability and activations built around quality, attention and effectiveness.
Cross-channel media buying (online and offline)
Global scale with local market execution
Direct partnerships with platforms, publishers and media owners
Campaign trafficking, delivery and optimization
Governance, compliance and transparency controls
Programmatic & Data‑Driven Media
Privacy‑first, responsible programmatic using trusted data and intelligent real time optimizations.
Programmatic media buying across formats and channels
Audience targeting using first-party and privacy-safe data
AI-assisted bidding and optimization strategies
Data integration across platforms and ecosystems
Continuous test-and-learn frameworks
Total Search, Paid Search & Paid Social Media
We treat search as a connected system. Capturing intent wherever it happens across engines, platforms, marketplaces and AI-driven environments.
Integrated paid, organic and retail search strategy
Social and platform-led discovery (e.g. TikTok, YouTube, marketplaces)
Search across AI and generative platforms
Feed, content and Search Engine Result Page (SERP) optimisation
Search performance measurement beyond clicks (visibility, share, presence)
Performance Marketing
Driving measurable growth today while protecting brand value for tomorrow. Delivered through continuous experimentation, optimisation and performance-led activation.
Full-funnel performance strategy and execution
Cross-channel performance optimisation
Testing and experimentation frameworks
Budget allocation and efficiency optimisation
Conversion-led campaign management
Conversion & Journey Optimisation
Connecting media to real commercial outcomes across retail and commerce ecosystems. Turning attention into action by improving customer journeys, reducing friction and increasing conversion at every stage.
Conversion rate optimization (CRO)
User journey and experience mapping
Landing page and funnel optimization
A/B and multivariate testing UX and behavioral analysis
Cross-channel journey orchestration (web, search, social and commerce)
Conversion tracking and performance optimization
Optimization across retail and marketplace environments
Data, Analytics & Measurement
Clear measurement frameworks that link media investment to real business impact.
Measurement strategy and framework design
Marketing Mix Modelling (MMM) and attribution
Incrementality testing and experimentation
Real-time performance dashboards and reporting
Business outcome measurement and forecasting
AI‑Enabled Media Delivery & Open Intelligence
We power our media services with predictive intelligence and AI-driven workflows—enabling faster decisions, smarter optimization and scalable growth.
Predictive modelling and audience intelligence
AI-powered planning and optimisation workflows
Privacy-first data collaboration
Automation of campaign delivery and reporting
Integration with WPP Open, Open Intelligence and proprietary tools