Transforming organic search performance through a technical SEO strategy that unlocked exponential growth in traffic, customers and revenue.
An online casino brand enlisted WPP Media for its first casino SEO effort. Entering a highly competitive sector with extensive legacy technical issues and only 1.5% indexation, success in attracting new customers was constrained by no link-building and core indexability laws.
With no link-building, a Java Script-heavy site with poor index coverage, fragmented subdomains, and thin content, meaningful headway looked bleak. WPP Media decided to go organic-only: consolidated to a single gamed subdomain, fixed rendering to restore crawlability, built hub-and-spoke guides, clustered keywords, and optimized category and game pages. The brand focused on high-intent “Games & Slots” terms – the sweetest spot of higher volume, lower competition.
32%
Increase in Lifetime Player Value
2207%
Increase in new users
107%
Increase in First-Time Depositors
